VO blog | P. 50

The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching the interest of newly empowered consumers. These, the narrative goes, have become used to mining information resources, abandoning any semblance of brand monogamy in a proactive quest to get the best prices and best services for themselves. Effectively they go on a journey, engaging in an extended consideration and evaluation phase which can lead to a purchase decision or can take them elsewhere.

Wed, Dec 30, 2015 | by Merav Cunningham

According to data released just after Christmas by TorrentFreak, Game of Thrones has comfortably broken the record that it set this time last year for the most pirated programme ever.

Sun, Dec 27, 2015 | by Henk Van Meerkerk

It’s really hard to make a prediction of the future in our very fast changing world. But looking at the TV Industry, maybe influenced by my always present sports goggles, I dare to make the following ...

Thu, Dec 24, 2015 | by Merav Cunningham

TV Everywhere viewing continues its remorseless rise, though it seems that iOS’ days of dominance may be coming to an end and there is also some consumer confusion preventing it becoming even more ubi...

Tue, Dec 22, 2015 | by Merav Cunningham

And so it came to pass, that an angel found it necessary to convey a message to humanity. Being of a traditional frame of mind, he sought to appear to some shepherds.

Mon, Dec 21, 2015 | by Paul Molinier

It has been a busy six months! I joined Viaccess-Orca in June after a period heading up Orange Business Services’ business unit on Unified Communications. I’ve spent over 25 years working in the IT an...

Mon, Dec 14, 2015 | by Lenny Melamedas

Looking at the changes that the TV market is going through in the past five years one can pinpoint a few major trends: cord cutting and the shift to OTT solutions (in many variations of the two); the ...

Thu, Dec 10, 2015 | by Efrat Fenigson

One of the things we’ve mentioned several times on our blog is the fact that the pace of technological change is accelerating. But perhaps one of the key points we haven’t emphasised enough is that th...

Mon, Dec 7, 2015 | by Merav Cunningham

The revenue that the global online and video industry will receive in 2020 is forecast to more than double to over $42bn by 2020, with SVOD in the driving seat. All of which makes the rumours about Yo...