
There was a lot of social TV and on-demand buzz making the rounds this week. In most cases, the material provided a glimpse to what 2014 might have in store. AdAge assembled a brilliant list of predictions to where social TV might be headed in 2014, and many of their predictions are already underway. A new form of marketing for TV marketers and content owners is also underway, thanks to Facebook’s video ads set on auto-play. We can’t quite say this will be good news for Twitter. One thing that is certain in the industry is that on-demand viewing may cause a shake-up with the family tradition of gathering ‘round the TV to enjoy seasonal specials through linear broadcasts.
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