VO blog | P. 16

How choosing the right content is more important than ever

Tue, Jan 25, 2022 | by Andy Stout

Industry insights: There are definite winners and losers when it comes to content genres, US investment increases in Europe, and there are big differences in generational viewing patterns.

Tue, Jan 18, 2022 | by Dror Mangel & Gérald Sauvageon

How Targeted TV Advertising holds the key to meeting the evolving demands of advertisers as both technology and media consumption patterns change.

Wed, Jan 12, 2022 | by Yuval Shachar

An influential report has highlighted the importance of aggregation in keeping consumers happy during the next phase of streaming deployments.

Thu, Jan 6, 2022 | by Andy Stout

Industry insights: CES 2022 took place under the shadow of Omicron in Las Vegas, Marvel took the unwanted Most Pirated in 2021 Award, and the global Box Office starts to recover.

Wed, Dec 22, 2021 | by Philippe Léonetti

VO’s CEO, Philippe Léonetti, on a successful 2021 and what lies ahead for the company — and the industry — in 2022.

Tue, Dec 14, 2021 | by Andy Stout

Industry Insights: Spending on SVOD content is both greater and more international than ever, Netflix launches Tudum, and proof that Die Hard is a Christmas movie.

Thu, Nov 25, 2021 | by Nardit Mosacho

With the in-person part of IBC2021 cancelled, the virtual event is back at the forefront of the industry once more.

Thu, Nov 18, 2021 | by Andy Stout

Industry insights: With the further rollout of the AV1 codec and the introduction of games, Netflix just keeps on innovating. Elsewhere, SVOD numbers rise and emotional decisions regarding streamers a...

Thu, Nov 4, 2021 | by Vincent Hamon

How do you investigate a new pirate video app that is eating into your streaming revenues? As VO’s Vincent Hamon, Head of Piracy Assessment, details it is an involved process requiring care and attent...