Pay TV providers are finding it ever more challenging to keep up with the changes brought by TV Everywhere and Over-the-Top (OTT) services. Nonetheless, as the TV market continues to evolve at a rapid pace, industry players must adopt OTT and TV Everywhere services in order to remain relevant.
TV Everywhere is growing at a rate that cannot be ignored. In fact, between July 2011 and January 2013, the number of subscribers with access to TV Everywhere or multiscreen services increased from double in Eastern and Western Europe to over tenfold in other areas of the world. This expansion is particularly interesting in Western Europe, where spending on OTT video is still a fraction of what is spent in the American OTT video market.